Art connects cultures.
Joy connects people.
A cultural company that transforms Brazilian traditions into large-scale international experiences.
About Extravaganza
Extravaganza was born with a simple purpose: to connect people through culture.
We believe that art brings different cultures together and that joy is a universal language. More than organizing events, we create experiences capable of transforming how people live, feel, and connect with new cultures.
Our work brings together entertainment, business, and immersive experiences that connect brands, artists, companies, and people through carefully crafted projects designed to generate authentic connections.
Among our primary projects is the creation of exclusive experiences in Brazilian Carnival, allowing visitors from all over the world to live the greatest show on Earth from inside the avenue, with all the premium infrastructure required to make this experience safe, comfortable, and unforgettable.
Beyond Carnival, we develop cultural festivals, brand activations, corporate events, VIP experiences, and international projects that celebrate diversity, strengthen relations, and promote encounters between different cultures.
Every Extravaganza project is designed to go beyond simple entertainment. Our goal is to create moments that remain in people's memories and bring cultures closer together through emotion.
Art connects cultures. Joy connects people.
The History
Founded by Stefan Matzinger — an Austrian living in Brazil for over 20 years, former global partner at McKinsey, and co-founder of GAIA (international cultural startup) along with Tatiana Matzinger.
From the initial vision to the monumental HK Festival 2025 — which featured 10 days of activations and gathered over 20,000 people —, Extravaganza has proven the power of Brazilian soft power.
Our expansion is already planned and in motion, bringing authentic Latin energy to new horizons: Macau · Vietnam · Japan.
"I want people to disconnect from their problems and feel with all their senses."
Our Essence
Mission
"Create opportunities, strengthen connections, and build a legacy through culture"
Vision
"To be an international platform that brings Asia closer to Latin American culture"
Values
The Team
Stefan Matzinger
Co-founder
Strategy and partnerships · based in China.
Tatiana Matzinger
COO
Brazil-Asia operation · negotiations with governments and brands.
Will Costa
Creative Director
10+ years in Rio samba schools · scenography and visual identity.
Sambu
With a trajectory marked by authenticity and passion for Brazilian culture, Sambu represents the true essence of Extravaganza.
Her connection with the brand goes beyond the stages — she embodies the cultural bridge we build between Brazil and Asia, bringing the contagious energy of carnival to new global audiences.
GAIA — The Company
Main Concept: International cultural startup — culture as soft power
Operational Mission: Cultural projects transformed into global assets
Planned Expansion: Macau · Vietnam · Japan
Gaia Cultural Connections: An international cultural startup dedicated to transforming cultural projects into high-value global assets. With planned expansion to Macau, Vietnam, and Japan, GAIA uses culture as a strategic tool for connection between nations.
500+ children in HK workshops · Extravaganza Institute in Rio
Workshop with children or event